Current Topics
|
 | August 2007 | Are marketers to blame for bombarding consumers with new products and services?
(Or is it just a case of meeting demand, and expectations, in these frenetic times?)
Total Messages:18 New:0 |
| July 2007 | How many new general entertainment channels can an overcrowded market sustain?
(INX, Viacom-18, NDTV, Miditech, BAG… Have we missed anyone?)
Total Messages:19 New:0 |
| June 2007 | Is client servicing redundant?
(Rediffusion has recently done away with the department.)
Total Messages:91 New:0 |
| May 2007 | Are ad agencies willing to do real, pro-bono work for genuine NGOs?
(Even if it’s at cost, can the industry deliver sustainable work, and not just awards?)
Total Messages:10 New:0 |
| April 2007 | Is online advertising finally coming of age?
(Or is it that brand managers need to be seen having a Net strategy?)
Total Messages:18 New:0 |
| March 2007 | Is this the beginning of the end of advertisers’ love for cricket?
(Or will it be all back to normal after India’s next win?)
Total Messages:14 New:0 |
| March 2007 | Using cricket is the laziest form of advertising. True? Or False?
(As the cricket season begins, will advertisers innovate?)
Total Messages:31 New:0 |
| February 2007 | Which brand will fly post the AI, Indian merger?
(Should the new airline be dubbed Indian or Air India? Or neither?)
Total Messages:7 New:0 |
| February 2007 | Will HLL's name change hurt its brand?
(After 50 years, Hindustan Lever is set to become Hindustan Unilever. Do consumers care?)
Total Messages:35 New:0 |
| February 2007 | Should Hutch-Vodafone retain the Hutch 'pug'?
(Wiping out the pug may affect the ongoing customer relationship with the brand. Yes or no?)
Total Messages:14 New:0 |
