Reebok focuses on mass localisation OOH News | Outdoor forms 15 per cent of the total advertising and marketing budget for the brand, reveals Shamim Sajid, director, marketing and products, Reebok India... read more
Can social networks sustain themselves financially? Digital & Online Marketing | Social networking may be the latest craze for Indians online, but how viable is it from a business point of view? afaqs! speaks to a few industry professionals... read more
Balaji Telefilms forays into non-fiction Media Publishing & Television | This month will mark the foray of Balaji Telefilms into non-fiction content. It will launch two shows in the next few days... read more
