Cellebrum.com Pvt. Ltd, Asia’s leading integrated telecom VAS solutions provider, an MCorpGlobal group company and ICE 365, mi-VAS™, UK’s premier mobile interactive community service provider have entered into an alliance to offer community VAS services to global markets. This partnership will see the emergence of India’s single largest mobile interactive VAS provider that promises to offer community VAS services on multiple platforms multi-platform viz. GPRS, USSD and IVRS.
Mr. Paul Shoker, Group Chief Executive Officer, ICE 365 Ltd., said, “ICE 365 has the privilege of partnering with Cellebrum, India’s leading telecom VAS solutions provider. We are delighted to partner with Cellebrum to tap the booming Indian telecom market and are confident that our association will provide for a one-stop solution to VAS needs of the country. Through such alliances, we hope to bring to the table much more exciting and interactive value added services which cater to the communication and entertainment needs of Indian mobile subscribers. ICE 365 and Cellebrum both share the same core values and customer satisfaction, in terms of services that will be delivered to existing and potential customers. This association is consistent with ICE 365’s strategy of developing our global footprint in growth markets, where we can create value for our stakeholders.”
Mr. Saket Agarwal, Chief Operating Officer, Cellebrum.com said, “Our association with ICE 365 is one of the key steps towards expanding our footprint enhancing our knowledge base. It is a very important milestone for us and with the support of ICE 365 we are confident of executing the strategy chalked out by us to aggressively expand globally in the areas of information, communication and entertainment. Mobile value added services are poised for rapid growth globally and we are excited to partner with UK’s premier mobile interactive community service provider, to tap the booming telecom domain across the globe.”
The association will further enhance the foothold of the two VAS providers in the booming Indian telecom market apart from augmenting presence in the global markets. Moreover, the association will offer Cellebrum with seamless access to ICE 365’s global experience in this space. Both Cellebrum and ICE 365 will share knowledge on focused parameters based on market propositions, technical and infrastructure know-how that will address GPRS and 3G applications.
Cellebrum is already operating across all bearers in mobile telecom solutions domain and is a leading global roaming services provider in India with BSNL as one of its major customers. With this partnership, ICE 365 will offer forward-looking fresh and FuncitingTM multimedia viral mobile content and applications thereby, connecting directly with the minds of consumers. This will help mobile operators and content providers identify, build, execute and manage compelling mobile interactive content for a number of mobile device viral community application solutions and address the global telecom market with local content by tapping the local cultures and audiences.
For more information please contact Kunal Addvant Image Public Relations Pvt. Ltd. 8, Western Avenue, Maharani Bagh, New Delhi - 110065 Board Line: 011-41327970 - 75; Ext: 23
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