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| | Company Release, October 4
NEW DELHI
FritoLay India, manufacturer of leading snack brands, launched 25% Reduced Fat variant of Cheetos, offering its young consumers a ‘Non-Fried’ variant with the same taste.
This reduced fat variant will be available across six metros at two different price points: 33 grams pack priced at Rs.10/- and 15 grams pack at Rs.5/-.
Commenting on the launch, Sucheta Govil, Marketing Director, FritoLay India, said, “the health and diet consciousness movement amongst consumers has been growing rapidly. It has been our endeavour to provide consumers with informed choices and we have launched “Cheetos –25% Reduced Fat”, a ‘non-fried’, product to give them more options.
The launch of ‘25% reduced fat Cheetos’ is in line with the company’s other similar initiatives like introducing nutritional labelling ahead of legislation, removing monosodium glutamate (MSG) from all it’s products. Brand Cheetos is also currently running a school program across 400 schools in India promoting healthy lifestyles amongst kids.
Cheetos is one of the favourite Kid brands in India and offers a range of shapes and flavours such as Masala Balls, Tangy Loops, Saucy Cheese-X's and O's (shapes), Krunchy Triyums and Tangy Clouds.
For more information, please contact:
Ranjini / Sabiana
Genesis Public Relations Pvt. Ltd.
Mobile: 9873156872 / 98110 62853
Ph: + 91-124 5044999, Extn: 72 | |
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