In a bid to provide better advertising opportunity & definitive public service programming to consumers, TAG Media Network Inc. the first and largest national “In-Store Television Network” has extended TAG Media Network to Fabmall, Trinethra & Foodworld. This strategic partnership with the retail chains has developed Tag Media’s network to over 200 plus grocery stores, supermarkets, and hypermarkets nationwide with a footfall of over 6 million per month. Consumers visiting, Spencer's, Fabmall & Foodworld can now experience the pleasure of shopping before they buy plus the opportunity to fulfill desires instantly.
Tag Media presents Shoppers the opportunity to view specialized programming, special offers and promotions available at the store. TAG Network consists of state of the art, flat LCD screens presenting consumers with a mix of relevant original programming and commercials. TAG allows marketers to showcase items and promotional offers available at the Retail chains locally & nationally. Currently more than 500 TAG LCD Monitors are installed at the retail chains nationally with Chennai, Karnataka & Andhra having the highest concentration of TAG monitors installed followed by Maharashtra & Kerala. Tag Network aims at installing another 500 monitors countrywide in the forthcoming months.
With the endeavor to enhance the consumers shopping experience & also provide better advertising schemes, TAG Media has launched multiple Value –Add advertising opportunities. Scaling linguistic barriers TAG Media now offer advertisers the unique opportunity to advertise in different vernacular languages. Advertisers can now also opt to advertise with geographical splits based on their requirement and target audience. They can either advertise nationally or limit their reach to a particular city or region.
In-Store Advertising has proved to be very successful in China, USA, and elsewhere. TAG Media is fast catching on with consumers and advertisers in India. Mr.P R Satheesh TAG Media India COO expects the majority of The Total Advertising Time available to be sold from April/May 2007.
Speaking on the expansion Mr. Bunty Peerbhoy, Chairman MAA Group, & Indian Partner, TAG Media says, Tag Media is the only “Through the line” Medium where desire and fulfillment can happen simultaneously. With 74% of all buying decisions and 37% of Brand switches being made In-Store, In- Store Television Advertising becomes a very powerful Marketing Tool.” Retail Television is considered as one of the most exciting developments in organized retail advertising globally.
Pranab Barua – CEO: Trinethra Super Retail Ltd is very upbeat about ‘Visual Display Merchandising ‘as a cost effective Advertising medium, and says “ Tag Media has done pioneering work in the ‘Visual Display Merchandising ‘ space and have strategic aggressive expansion plans in the organized retail arena, which in turn can be leveraged as part of Trinethra’s own expansion plans. The medium is still at an infancy stage but has substantial potential in the future to generate shopper interest and desire to purchase. Tag media is going Live in all our stores across South India, and we are very keen to assess the Shopper response to this initiative.
Dan Ginsburg CEO, TAG Media Network Inc Washington, DC says, "Expansion of TAG Media reflects its success. TAG Media Network in becoming a key part of the Indian consumer's shopping experience. TAG will continue to focus on building its network and introduce new programming innovations to maximize viewer ship. TAG will be a key part of the advertising program of major marketers throughout India."
TAG Media provides advertisers an opportunity to break away from all the advertising clutter and speak directly to the consumer when the consumer is in the shopping mode and most receptive to the advertising message. In-store Retail Television Advertising uniquely combines “Above The Line” and “Below The Line” communication to communicate brand messages and stimulate retail purchase.
Norman Yum, CEO, Foodworld says, “The concept of In-store Television is an excellent advertising initiative and a significant ingredient in making shopping a better and more informative experience. With multiple products to chose from and product offers galore “In store TV” is ideal for retail chains. It’s a win win situation for the retail chain, advertisers and the consumer.
For further information, contact: Proactive Public Relations 201, 2nd Floor, 'C' Block, Maria Nivas 1/4, Bore Bank Road, Benson Town, Bangalore - 560 046 Tel: 080 23338982/ 84/9766 www.proactivepr.co.in
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