Capturing late-night viewership is primary for AXN, and, in keeping with this strategy, the channel has unveiled the Hot N Wild contest, a countrywide hunt for the "hottest" guy and gal, modeled on the lines of the reality show Are You Hot? telecast on Wednesdays at 11.00 pm.

The contest, according to a company release, is all about finding the perfect combination of "sophistication, style, sex appeal and the right attitude in a person". "The clincher in selecting winners will be the spark of daredevilry that exemplifies the channel's spirit of action and adventure."

Winners of the Hot N Wild Contest will participate as hosts in AXN's upcoming local productions, and, could go on to be "television stars" as well.

The contest will hit the road in Mumbai, Delhi, Bangalore, Chennai and Kolkata, culminating in city-centric auditions and a grand finale in Mumbai.

Registration for the contest is on till July 13.