Media News
NEW DELHI, September 2

Dish TV, India’s first DTH service provider, forayed into the interactive services with the launch of its News Active service on Zee News from August 30. Targeted towards its discerning viewers, this service offers a unique change from the routine passive news watching experience to an interactive real time news, controlled by them.

Talking about the News Active service, business head, Dish TV, Jawahar Goel said, “The launch of News Active service heralds a completely new genre of TV viewing experience. It offers the Consumer multiple options of selecting content at their own discretion and much more. This has become possible with the dedication of our engineering team from Open TV technology - world’s leader in middleware functionality. dishtv is proud to bring this path-breaking technology to India, which has redefined television viewing, and will continue to do so. ”

On Dish TV, the Zee News viewer can choose to go into its “active” feed and have the service unfold through a mosaic screen featuring 8 specialised news options of Live news, top stories, sports, entertainment, biz live, crime, special and weather. The viewer has the choice, irrespective of the time of switching on the channel, to choose from any of these 8 mosaic options and watch the live real time news about that genre. Once clicked on, the 8 mosaic options individually gets further more elaborate and runs additional stories with video/ audio and text elements running simultaneously.

Now the viewers need not wait for headlines to re-appear after a said interval, but “demand” to see it on Zee news active, as and when, at the press of a button from the dishtv remote. Likewise, for sports lovers or people seeking specific information at any point in time, the same is now only a click away on dishtv. Weather news is as elaborate as forecast for 110 cities in India and internationally. Surely, the Zee News experience for a viewer on dishtv will be vastly different from the one on the normal cable feed.

The service empowers the viewer and is sure to aid in faster adoption of the digital technology, specially in the metro markets where the consumer is always on the look out for ways and means to add value to his lifestyle.

Currently, Dish TV, an Essel Group company, with 1.35 million subscribers across the country, provides more than 160 channels including all the popular cable channels and some exclusive channels. dishtv is also the pioneer in launching value added services in the country, which include Interactive Gaming, Digital Video Recorder, Movie on Demand, Multi Audio Feed, Interactive TV and Electronic Programme Guide.

For further information, contact:
Anuradha Handique – 981570220
Lopamudra Mohanty - 9810924618
LINOpinion; THE LINTAS PUBLIC RELATIONS DIVISION
Email: anuradha.handique@lintasindia.com /
lopamudra.mohanty@lintasindia.com