ZEE Network's English channel has spruced up its appearance, effective today. The channel has a fully integrated, creative, on-air packaging with exciting promos in line with international standards to go with its line-up of programmes.

The image makeover is visible in all daily bands, menu cards, end plates, mini and station ids. The aim of the exercise is to "create, reinforce, differentiate and capitalize on the channel's brand equity".

As Ashvini Yardi, business head, ZEE English and ZEE MGM says, "We were working on the look of the channel for some time now. The viewer interface with the channel has to be in tandem with the programme attributes and this has been our endeavour. The overall effort was to reinforce the international feel and premiumness of the channel."