In a first-of-its-kind effort, cellular service provider Hutch has introduced a new service Hutch4help for its 6.5 lakh subscribers across Delhi and the NCR.

So next time you are stranded on the road, need immediate medical attention or need to alert the nearest police station, and don###SQ###t know which number to call, just press 4 followed by P O L I C E (765423) on your Hutch phone and you would be instantly connected to the nearest police station, or 4 followed by H O S P I T A L in case of medical help.

In short, Hutch4help, a dial-in location-based service, will allow Hutch subscribers in Delhi to connect instantly to the nearest police station, hospital or any other emergency service like chemist shops, or taxi services to begin with, through a single number anytime of the day, anywhere in the capital.

###DQ###Hutch4help is a service that gives the Hutch subscriber the real benefit of cellular telephony - connectivity for convenience anywhere and at all times. It touches the core of our lives by bringing convenience and a sense of security at the touch of a button,###DQ### said Rajiv Sawhney, CEO, Hutch Delhi. ###DQ###The fact that the service is ###SQ###initiated when required###SQ### by subscribers and retrieves the desired information, instantly connecting to a number that meets the required need, is our service###SQ###s unique value proposition,###DQ### he added.

Hutch4help is available 24-hours a day, seven days a week for both pre-paid and post- paid subscribers in Delhi from today. It will be available at local call rates and the subscriber can access the service on his/her existing Hutch phone.

The bouquet of services being offered under Hutch4help will keep growing based on subscribers###SQ### feedback, according to the company. While the initial offering will start off with critical/emergency services like hospitals, chemist shops, police, taxi etc, other services such as ambulance, blood bank, medical test facilities, doctors on call, fire services, will also be offered at a later stage. Additionally, ###SQ###convenience###SQ### services like airline and railway enquiry, florist, fast food joints, restaurants with different cuisines etc will also be offered under Hutch4help after taking into account subscriber requirements.