"To build interactivity into not just news reading, but also the news gathering process", HindustanTimes.com has launched a new initiative Citizen's News. Under this, people from all parts of the country, can file their own stories, which will be displayed on the site "in a moderated environment".

A Korean initiative of this nature ohmynews.com is doing phenomenally well and is today one of the leading news publishers not only on the Internet but also among print publications.

Says Sanjay Trehan, chief executive, Internet, The Hindustan Times Ltd, "We constantly strive to leverage the power of the medium to enhance the entire process of news publishing. We feel this initiative will truly embolden the end user and also make him a stakeholder in news publishing. This initiative is a step towards localising content, which is the quintessence of the Internet. We hope to set new standards in content publishing on the Internet which will not just empower the end user but also add a completely new dimension to news content."

HindustanTimes.com currently clocks 90 million page views every month and has over 3 million unique visitors. HindustanTimes.com is the only Indian news site to have been ranked among the Top 10 by Forbes for the fifth consecutive time, ahead of the likes of International Herald Tribune.