Buena Vista Television, content providers for the Disney Hour slot on Sony Entertainment Television, has launched an apparel range titled Disney Summer 2003.

The garments were unveiled at a gala fashion show in Mumbai on April 27 with 40 child models. These children, in the age group of 3-12 years, were selected through a month-long contest held at 34 Disney corners at Pantaloons and Weekender outlets.

Twenty boys and twenty girls were selected from New Delhi, Hyderabad, Goa, Chennai, Kolkata, Ahmedabad and Mumbai and flown in on April 24 for rehearsals.

The fashion show on April 27 was divided into three segments featuring apparels for kids in the age group of 3-5 years, 6-9 years and 10-12 years.

The range comprises beachwear, sports and casual clothing all priced upwards of Rs 180.