Mumbai-based Gold News Monitoring Service, which provides print as well as electronic media monitoring services, has recently extended its coverage nationally. Besides Mumbai, the company will now cover the markets of Delhi, Bangalore, Hyderabad, Kolkata, Chennai as well as Ahmedabad.

Gold News' Print Media division provides print media tracking services to corporates, advertising and PR agencies, and also to individuals who wish to track their media coverage nationally.

Under the newly launched Electronic Media Tracking service, the company tracks different television channels to cater to specific demand of corporates - especially those in the media business. Says Sameer Mohit, head of Electronic Media Monitoring division, "In the Electronic Media Tracking division, we track all news channels as well as programmes demanded by our clients. Corporates normally ask for news related to their own company as well as their competitors so that they can plan their business strategy accordingly."

For PR agencies, Gold News tracks events organised by these agencies as well as the interviews that have been organised through the PR executives of its client firms.