Media release, June 25
New Delhi

The overwhelming response of ‘Junior Jagran’, an all colour tabloid for teenage segment, in Punjab and Noida, has encouraged Dainik Jagran to launch it in 20 other cities across Jagran domain. Junior Jagran (JJ) is an all colored, bilingual, weekly tabloid catering to the taste of the youngsters and teenagers of 13-19 years age group. The first issue will hit the stands on June 17, 2005. Junior Jagran will be published from 20 cities of four states Delhi, Haryana, Uttar Pradesh and Uttranchal. From Uttar Pradesh six cities are: Meerut, Agra, Bareilly, Moradabad, Aligarh & Ghaziabad; from Haryana nine cities; Gurgaon, Faridabad, Panipat, Sonipat, Ambala, Karnal, Yamunanagar, Kurushetra, Rohtak, Bhiwani and Hissar; two cities from Uttranchal Dehradun & Haldwani (Nainital) and Delhi. Junior Jagran currently has its presence in the five cities of Punjab (Jalandhar, Ludhaina, Amritsar, Bhatinda and Patiala), Noida and in three cities of Jharkhand –Dhanbad, Ranchi and Jamshedpur. Thus out of 26 editions this weekly section would be published from 15 editions and distributed with the main issue of Dainik Jagran in overall 29 cities on every Fridays in urban areas.

JJ will be a 8 page bi-lingual (Hindi & English) tabloid, out of which 4 pages will be written and edited by Junior Jagran National Bureau and rest 4 pages are localized. These four localised pages will be written, edited and paginated by the student readers themselves under the supervision of Junior Jagran editorial team. The different bureaus are making up these four localized pages differently, so that more and more students can get associated with JJ. The 8 page tabloid that hits the stand on June 17, would actually be of 160 page content publishing every week for 29 cities.

The unique feature of JJ, among other things is its availability to advertisers across 29 cities of fives states in the city split formats. The JJ besides enjoying the total print orders in the households would also churn out additional sales through the school and college distribution.

According to Mr. Sanjay Gupta, CEO Dainik Jagran;“ With the growing urbanization in India more and more people are becoming bilingual by choice. We speak in Hindi or colloquial language for day-to-day living and English for the academic or professional need. In a nutshell Hindi or mother tongue is the language of heart and English is the language of mind. Teenagers and young readers are exposed to both medium therefore they are comfortable in both languages. It has also been observed they prefers to listen Hindi music and Hindi movies (Bollywood or cartoon movies), TV serials but when it comes to reading they are inclined to choose a English papers or magazine for their career or academic needs. Junior Jagran will definitely bridge the gap as the content and layout of the tabloid will be bilingual as per the taste of teenagers.

Besides Earlier school magazine was a common feature and well supported by the school authorities, but now this has been discontinued in most of the prominent schools of the country. Paucity of funds and lack of interest of school management in publishing school magazine have resulted in closing down of this effective medium. As a result school students are deprived of a forum where they can express their thought and talent.

‘Our aim is to revive the glorious tradition to educate and entertain teenagers in order to encourage and inculcate the reading habit amongst youngsters through Junior Jagran by providing them a forum to express. Simultaneously I do believe that the tabloid will act as a catalyst in nurturing Journalism among teenagers. Simultaneously Dainik Jagran will be able to develop a strong bond with the youngsters and teenagers and will convert them to Jagran readers in future. Thus the brand will grow strongly with the time’ says Mr. Sanjay Gupta.

.Presently, content of Junior Jagran is broad based sourced from different channels. Of the four pages, which are dedicated for local news of the cities, two is devoted to the campus activities of the children. Children of prominent schools of the city, in turn, will report on campus activities. To achieve this member of Junior Jagran Bureau with the help of School Principles or school authorities will nominate two reporters from their school who will be identified as Junior Jagran Correspondent (JJC). The JJC will have responsibility to file the campus activities of their school with the help of JJ bureau members. Each of the target school should have at least two reporters one reporting on the general activities and the other one on sporting activities of the schools. The content mix would progress with the time, changing need of the readers and also as per demand of the market. ‘Junior Jagran’ is an ever-evolving brand to suit to the taste of the ever- changing ‘screenagers’.

For further information please contact:

Ms. Anamika Nath
Asstt. Manager Brand
Dainik Jagran
Noida, UP
Tel: 0120-2425961-65
Fax: 0120-2425203
E mail: anamikanath@nda.jagran.com