Aaj Tak has bagged the silver trophy for the Best Media Campaign of the Year at the ABBY Awards 2003. Akhil Mishra bagged the best actor award for the Aaj Tak campaign and Pradeep Sarkar of Apocalypso Filmworks won the best director award for the Aaj Tak TVC. Diana Hayden was the hostess for the glittering ceremony held on the evening of March 16 in Mumbai. O&M retained its position as the Agency of the Year with a cumulative score of 28 points.

Commenting on the channel's latest achievement, G Krishnan, CEO, Aaj Tak, said, "This is an example of the creativity and uniqueness in presentation that we maintain. We are thankful to our viewers, advertisers and other associates who have supported us all along in our endeavours to make Aaj Tak the best news channel in the Indian sub-continent."

The communication objective of the TVC campaign was to showcase Aaj Tak's positioning as an eye-opener and opinion creator through relevant and credible news. Talking about the ad concept, Krishnan added, "The idea of using black and white, and a humorous and old style juxtaposed with contemporary themes was to emphasise the changes that it makes in our lives. The ABBY award is a sure sign of the appreciation and success that the ads have achieved.###DQ###