New Delhi Television Ltd, promoted by Dr Prannoy Roy, has unveiled its new corporate logo. The logo will symbolise the new corporate identity of NDTV as a premier broadcasting house.

Designed by Los Angeles-based TAG Creative Brand Solutions in collaboration with NDTV###SQ###s design team, the new logo aims to retain its connect with the original one. A red dot has been added to communicate NDTV###SQ###s core brand values of integrity, credibility, balance and innovation.

Commenting on the concept behind the logo, Roy said, ###DQ###The idea is to maintain continuity with the original logo, while giving it a more contemporary look and ensuring that the same works across all media. The new corporate logo is aimed at communicating the core brand values and NDTV's philosophies as a media house."

NDTV appointed TAG after going through pitches from top graphics and design agencies across the world. At least four international companies made a bid for the NDTV business. The other interesting case studies of the TAG team are half a dozen commercials for Steven Spielberg's film Minority Report, Star Trek: Voyager, Maj-I, Court TV, Hallmark Channel, KDB Skylife.