Even before the World Cup is over, MAX has started planning for the day after. But this time the target is the music aficionado.

The events and music channel from the Sony Entertainment Television network is ready to beam the Bangalore concert of The Rolling Stones band, which is scheduled for April 11. It is important to note that just two concerts worldwide from the Rolling Stones 2003 World Licks tour are being aired on television. The first one was the Madison Square Gardens event, which was televised by HBO in the US. The second one will be the Bangalore concert. After MAX the event will air on Sony. It might go to HBO or AXN later on depending on how much revenue can be generated, reports said.

McDowell No.1 will be the title sponsor for the event. The finer details of the concerts like arrangements, ticket prices, promotional campaigns will be announced next week.