The proposed business channel to be launched by the Videocon group has got into trouble even before going on air. According a recent report by PTI, the British Broadcasting Corporation (BBC) has moved a Delhi court seeking redressal against the usage of the abbreviation BBC (the channel has been christened Bharat Business Channel) by the group###SQ###s promoters, the Dhoots.

Interestingly, some years back, HBO had also sought legal redressal against the Hindujas who had planned a cable-delivered movie channel that could have been abbreviated to CBO (Cable Box Office). The Hindujas subsequently changed the name of the channel, which is now known as CVO (Cable Video Opera).

In its submission, the UK broadcasting giant also said that the proposed use of the name BBC by the Indian Hindi channel would "dilute the value, goodwill, reputation and proprietary rights which exist exclusively in its favour in the name and trademark BBC."

The PTI report quoted BBC###SQ###s submission in the court, which read, "The Bharat Business Channel###SQ###s field of proposed activity, that is broadcasting, being the same as the BBC###SQ###s area of business and catering to the same class of customers through a common trade channel, is bound to cause confusion and deception amongst the trade and public who may wonder whether there is any business connection between them."