Hansa Research, which does the IRS study, has launched Healthylife, Happylife - a syndicated study on understanding what health and happiness means to the up-market urban consumers and what are the means to get a healthy and a happy life.

Healthylife, Happylife will study in depth, the consumer behaviour with respect to health & happiness, common ailments and current measures taken, consumer attitudes towards the nutritional supplements, consumer usage of nutritional supplements.

The study will also throw light on what goes into a consumer's definition of "well-being" and "health". This understanding will help in the development of new products aimed at fulfilling the needs attached to the perception of "well-being" and "health".

Essentially, the study will focus on anything that is taken regularly as a preventive product, or as a maintenance product or as a product that helps in recovery from an illness or surgery during or after treatment. More than 30 diseases and health problems have been captured under these segments.

Healthylife, Happylife is envisaged to be a tracking system with a frequency of a track every year, enabling it to be consistently used as a guide for product development and marketing.

The study will make use of quail-quantitative component among consumers, and a quanti component among doctors (GPs) and pharmacists.

The study also focusses on the media profile of the consumers such as dailies and magazines read, television channels watched, favourite television programs (Channel & Time band), Internet usage habits, websites visited regularly, cinema viewership with its frequency.

The study will focus on the men aged 25-55, SEC A / B, women aged 25-55, SEC A/B (for themselves, children & elders), working women, SEC A, doctors and pharmacists. The sampling method for all types of respondents will be suitably random.

The markets to be studied have been selected so as to give a representation both to geographic areas and to town classes. The markets selected are Mumbai, Delhi, Chennai, Kolkata, Cochin, Lucknow and Pune. The total sample size is 2,580 split across five segments in various cities as mentioned above.