BBC is the first international broadcaster to get the permission for a billboard in Baghdad. After months of negotiation with pre- and post-handover Iraqi authorities, the 14x4 meter billboard, promoting BBC Arabic radio and online, has been erected on top of a large office building in the commercial Al Mansour district.

Promoting the BBC's 89FM frequency with the strapline, ###SQ###The World, Your News in Arabic###SQ###, the campaign reinforces the importance of Iraqi people and place on impartial and objective news from BBC.

Over 3.3 million people in Iraq are now listening to the BBC Arabic, many of them tuning into the seven new FM channels, BBC has launched across the country.

BBC's ongoing marketing campaign in Iraq includes a map/calendar for Baghdad residents and print advertisements to promote the new FM frequencies in the Iraq national daily Azzaman and a range of pan-Arab newspapers.

UK based company, Virtuality, designed the artwork, while the site was sourced and negotiated by Creative Media in the UK and the Lebanon-based contractor, Picasso.