In keeping with its India-centric programming strategy, Trendz, the premium fashion and lifestyle channel from the ZEE Network, is set to telecast the Bridal Asia 2004 - the largest wedding exhibition in the country - on October 3 at 7.00 pm.

In focus during the telecast will be designer Ameeta Kapur's collection. Kapur is known for her chic bridal wear. Her collection called En-Hance Auteur will focus on the mystery and magic of a woman replete with traditional designs and modern silhouettes.

Trendz has been stepping up its local programming efforts over the last few months and more such initiatives are in the pipeline, say channel officials.