The premium fashion and lifestyle channel from the ZEE Network will present the Le Vie Dell' Oriente or the Asia Week, which is the first pan-Asian festival to be held in Italy by the Indo-Italian Chamber of Commerce and Industry during September 25-October 3, 2004.

The festival will focus on modern Asian culture and commerce. Included in the package is a presentation of the prestigious Milan Fashion Week, which has top designers from across the world showcasing their creations for the Fall/Winter period.

Launched over a year ago by the ZEE Network, Trendz has recently moved from being fashion-oriented to adopting a broader lifestyle positioning. The channel had launched a late night show Diabolique in July - its first local show and is looking to beef up India-centric programming during late evening prime time.