Going with a Hindi tagline of 'Isko Dekho', the channel has a mix of talk shows, celebrity profiles, and allied programmes.

The first in the bouquet of channels to be launched by the group, Zoom's arrival was announced using print, outdoor, radio, internet - in short, every conceivable media option that was available to the group was used to communicate the message.

Going with a Hindi tagline of 'Isko Dekho', the channel has a mix of talk shows, celebrity profiles, and allied programmes.

Packaging is in sync with its upmarket positioning and the agenda for the group at this point is to try and get as many eyeballs.