Kids' channel POGO has launched an interactive contest during its India-centric programming block Prime Pogo anchored by Niall Sadh and Chinu Vaze.

Titled Dekho Roz Jeeto Roz, the contest allows grand prizewinners to co-host Prime Pogo with POGO hosts, Sadh and Vaze. Winning a computer is a bonus.

Every week, four grand prizewinners will be selected; up for grabs are also TV sets, exclusive POGO merchandise et al.

Launched in early 2004, POGO is currently available in 17 million C&S homes and is second to sibling Cartoon Network on the ratings chart. Competition will come primarily from Hungama TV, the kids' channel from the UTV stable, which is slated to go on air on September 26 at 10.00 am.