According to TAM figures, the live telecast of the anniversary celebrations of the Guru Granth Sahib on September 1 ensured an audience share of 54 per cent for etc Channel Punjabi as against a combined share of 35 per cent registered by STAR Plus and STAR Sports, and 11 per cent registered by Sony.

These figures were for individuals, fifteen years and above, belonging to SEC ABC in the markets of Punjab, Haryana, Chandigarh and Himachal Pradesh.

The eighteen-hour telecast, say channel officials, marks a highpoint in its strategy of live presentations from the Golden Temple in Amritsar.

The channel presents discourses at the temple on a daily basis in the mornings and evenings.