Publishers of JAM magazine have launched a research wing JAM Pulse. The wing will track youth culture, offer insights on youth behaviour apart from providing marketing intelligence to companies and agencies trying to connect with this segment.

JAM Pulse will do a yearly study covering attitudes, lifestyles and key influencers of the youth. A quarterly update on youth behaviour will also be provided for which the wing will cover five cities, metro and non-metro, targeting youth across SECs.