BPCL Lucky Litres, the customised promotion created by Cartoon Network for Bharat Petroleum Corporation Limited (BPCL), has secured a bronze at the Promotion and Marketing Awards 2004.

The package was created to promote BPCL###SQ###s Pure for Sure outlets in six cities. The award was bagged in the category of ###SQ###Most Innovative Idea/Concept###SQ###.

This is the second time that an exclusively designed licensing campaign for a client by Cartoon Network has bagged a trophy at the Promotion and Marketing Awards of Asia.

Last year, Cartoon Network###SQ###s Bano Toon Star with Scooby-Doo and Max won an award in the category of  ###SQ###Best Campaign Generating Brand Awareness and Trial###SQ###.