Aaj Tak has found a place in the Limca Book of Records, the Indian equivalent of Guinness Book of World records. The news channel has been recognized for the receiving the highest number of SMS-s as responses to contests, poll, etc. over a period of two years from May 1, 2002 - May 25, 2004. During a this period, Aaj Tak generated more than 10 million responses which is highest among all television channels.

Aaj Tak###SQ###s interactive programme 2424 comprised polls, contests and comments centred around on various issues of national interests,sporting events and news developments. The responses have also been helpful in providing vital information on the demographics of its viewership, popularity of various programs, etc.

Limca Book of Records explores the world of fascinating information on India. It comprises little known facets that turn ordinary people into incredible achievers. Limca Book of records is not just about a 5000 year old civilization, it is mostly about ###SQ###Now, Here and Happening###SQ###, saluting the quest for excellence in every sphere.