CHannel [v] has kicked-off the gender opposite to [v] Goddess - [v] Heroes - that celebrates the hunks of Bollywood.

The initiative will present one star every month across different programmes such as [v] Hotline, [v] Special Presentation so on and so forth.

Arjun Rampal has been the Hero of July, while Dino Morea will be profiled in August.

Like [v] Goddess, [v] Heroes takes a novel approach to profiling the star with an emphasis on their secret lives and never-before discussed facts.

The stars will not only give interviews, but also anchor music programmes and take viewer calls during shows.