ZEE TV has launched a new show Kahiye To… on Sundays at 12.30 pm, which endeavours to take into account the feedback of viewers on pilot episodes of new shows featured on the programme.

Viewers will be encouraged to cast their votes via SMS, and the pilot that gets the maximum votes will go into production as quickly as possible, says Ashvini Yardi, head of programming, ZEE TV.

"This is the first time that a television channel is going interactive as far as its new shows as concerned. The audience gets full freedom of choice, deciding what they want to watch, and no longer will be they be mute spectators," she adds.