Ex-Sony hand Kacon Sethi has been appointed as the CEO of production house K Sera Sera. Sethi will look after the operations of the company in India, and will report to the board.

Her appointment comes at a time when the company is looking to expand operations. Says Parag Sanghvi, managing director, K Sera Sera, "We are glad to have Kacon on board. The next couple of years are important for us from the point of view of growing our business, and with Kacon's experience and leadership skills, we are confident that we are moving in the right direction."

A media planner and buyer by profession, Sethi began her career with J Walter Thompson in 1989. She steadily moved up the ladder, switching agencies, to finally head media at Grey.

She joined Sony Entertainment Television in 1995 as vice-president, ad sales, and was part of the core team that built the Sony brand. She was also instrumental in launching MAX, the hybrid channel from Sony, and was associated with the company for six years.

"I am excited to be part of the young and happening team at K Sera Sera," says Sethi. "As CEO, I look forward to working closely with our long term associates," she adds.