The model hunt, kicked off by CHannel [V], will be presented in a 13-episode reality show beginning July 1 at 8.00 pm. The show, as indicated in a statement, will take viewers through the "high drama and excitement of a nationwide search to identify women -- 16 years and above, who have what it takes to be a model".

The first episode captures the mood at the Get Gorgeous parties held in Delhi, Mumbai, Kolkata, Pune, Bangalore and Chennai, where thousands of young women went through the initial round of selection. Subsequent episodes capture the shortlisted candidates and their eventual grooming at the hands of an expert team consisting of designers Hemant Trivedi and Aparna Chandra, fitness instructor Mickey Mehta, photographer Sameer Parekh, choreographers Tanya & Aparna and make-up artiste Ambika Pillai.

Winners will land an exclusive contract with Elite Model Agency, and repeats of the show are scheduled for Sunday at 1.00 pm, Tuesday at 9.30 pm and Wednesday at 2.00 pm.