Dainik Jagran and SET India have joined hands to promote Ye Meri Life Hai. To that end, there was a spate of mobile outdoor promotions in the second week of June in Lucknow, followed by a picnic for the winners with the actors of the serial.

During the promotional activity, vans moved around the city covering the ###SQ###happening###SQ### joints. People were asked to fill up a questionnaire related to the serial and Dainik Jagran.

Thirty correct entries were selected through a lucky draw and the winners got a chance to picnic with the stars of the serial.