Lokmat Newspapers has entered into an agreement with the Times Group to allow advertisers to book space for classified ads in the Lokmat, Lokmat Samachar and Lokmat Times via TimesClassifieds.com. In other words, the latter will operate as a booking engine for the Lokmat Group of Newspapers providing a new avenue for advertisers, says Jwalant Swaroop, director, advertising, Lokmat Group. "The facility makes life easy for the advertiser, who can now book space at the click of the mouse," he says. Apart from the TimesClassifieds, the online facility is also available on the Lokmat website, he adds.