Ever wondered what really goes on behind the scenes in the glamorous world of advertising? BBC World gives viewers the chance to find out in Ad World, a new seven-part series which takes an original look at the stories, the myths and some of the brains behind India's best-known advertising campaigns.

Ad World, part of BBC World's India Business Report programme strand, kicks off on Sunday, March 7, at 11.00 am. The series launches with an overview of India's advertising sector, before exploring sometimes controversial issues in each of its following six episodes.

Ad World is produced by Miditech Television and can be seen on BBC World on Sundays at 11.00 am with a second chance to view on the same day at 10.00 pm. Ad World is sponsored by Samsung Mobile Phones and Toyota.