Nimbus has entered into a contract with the Pakistan Cricket Board (PCB) for all in-stadia advertising during the forthcoming India-Pakistan cricket series (three Tests and five One-Day Internationals). In effect, Nimbus Sport (a division of Nimbus Communications) will exclusively market the entire unrestricted quota of in-stadia advertising (40 per cent of in-stadia advertising is reserved for Pakistan companies) during India's Pakistan tour.

This is the first India-Pakistan series in Pakistan in 14 years and is expected to start in the second week of March and carry on till late April. The total value of the rights secured by Nimbus is in the region of $3 million.

Sunil Manocha, senior vice-president, Nimbus, said, "We are pleased to continue our association with international cricket and forge a new relationship with the PCB. The India Pakistan series attracts interest comparable with the World Cup and is a fantastic investment for our clients."