IMG/TWI, founded by Mark McCormack, owner of the world###SQ###s leading sports management and television production company, has kicked off the India operations of Comperio Research recently. Comperio operates in the field of research related to the different aspects of sponsorship, advertising, corporate hospitality, tourism and consumer insights.

The core competence of Comperio lies in the business of brand equity research, customer profiling and segmentation, arena and stadium naming rights evaluations, market mapping studies, market sizing/pricing optimisation, media efficiency/overlap analysis, customer satisfaction monitoring and consulting. Comperio collects media and sponsorship data as well as consumer and corporate research information through computer-assisted telephone interviews, personal interviews, mail questionnaires, focus groups and Internet-based data collection techniques.

Frank Saez, vice-president, international, Comperio Research, says, ###DQ###Strong demand exists in the market for high quality research and Comperio will service the growing needs of such clients. Comperio###SQ###s professional approach, coupled with our unrivalled experience in the world of sports, will provide federations, sponsors, rights holders, event organisers, broadcasters and agencies with a first-class service."

Globally, Comperio serves a large number of big-ticket clients including Tennis Australia, the Wimbledon Championships, PGA European Tour, the Sunshine Tour, Hutchinson 3G, Merrill Lynch Investment Managers, Cisco Systems, FISA, Fulham FC, Wembley Stadium, Globe Arena, Le Mans and the International Skating Union.