ZEE Telefilms Ltd has announced a tie up with Rajshri Pictures for domestic distribution of Hindi and other language films throughout the country. ZEE-Rajshri Film Distribution, an exclusive tie up between the two companies, will distribute films, produced, co-produced and acquired by both companies through more than 20 distribution offices all over India.

The current network of Rajshri will be modernised and linked for easy and transparent flow of box office information. This will enable producers access information easily. This arrangement will galvanise the distribution business, which is currently following a British Raj territorial system. The conventional distributors and even the recent new entrants have presence in limited centres; hence most current distribution is fragmented.

Speaking about the initiative, Subhash Chandra, chairman, ZEE Telefilms, said, "I am glad that this new development will harness the potential of the industry and address the paradigm shift that is taking place globally in the field of cinema. At the same time, our group will continue to address issues of the film industry especially piracy, entertainment tax etc."