UTV is set to launch eight shows across seven channels in the next three months. Varied in format and genre, the shows include fiction and non-fiction comprising a comedy, thriller, family drama and kid's programme among others.

To begin with, UTV will launch Shanno Ki Shaadi, a comic soap and Sim Salabi Choo Choo, a kid's show on STAR Plus. Next to follow will be Devi, a riveting supernatural thriller, on Doordarshan, in December.

Sarfarosh, a story about an ordinary man, who, despite the odds, is out to save his family and country, will premiere on Sony Entertainment Television.

The next is Prayalam, a Tamil show that has premiered on STAR Vijay, and is a fantasy thriller about a hidden treasure, which offers power to whosoever acquires it, to lead the human race. A king, who is keen to acquire the treasure, is on the lookout for a child to sacrifice in order to lay his hands on the wealth. But unknown to him is the fact that the child he is eyeing for the sacrifice is a long lost offspring of his.

Apart from these local shows, UTV premiere a soap on Astro RIA in Malaysia called Casa Idaman 3. Revolving around two matriarchs and their families, the story projects their intense rivalry and the havoc its wreak on the next generation of twenty-something sons and daughters.

Two more shows in the area of non-fiction will debut on BBC and a second channel, whose name has been withheld.