Company News
New Delhi, April 11

Sify Limited (Nasdaq: SIFY), a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities, today announced its appointment of Mumbai based Big Bang Media as its Exclusive Internet Ad Sales Concessionaire. Big Bang Media will be entrusted with the management of the complete advertising sales of all Sify.com’s internet properties including Wallet Watch, Bawarchi, Khel, Samachar.com – leading NRI news portal, Sifymax.com – India’s leading broadband and video content portal. As well as Sify’s innovative retail advertising product AdPlus that enables desktop advertising across Sify iWays (Cyber café chain) spread across 160 cities.

Commenting on the appointment, V Sivaramakrishnan, President Portals, Sify Ltd, said, “Sify presents a unique package to enhance customer reach not only through its popular consumer portals but also its reach of the consumer through its 3500 iWay network across 160 cities and the unique AdPlus advertising model. Big Bang Media’s rich domain experience combined with Sify’s reach will help brand ads work in an online PLUS offline delivery model”.

Sify.com’s clients and media agencies will greatly benefit from this partnership as Big Bang Media’s focus will be to generate high interest and highly interactive properties, while taking the existing properties to newer highs in ROI delivery. Big Bang Media as content creators will also be generating interesting, interactive and customised content to support this advertising inventory ensuring an enhanced user experience on the sites.

The complete Hindi Content Aggregation and Creation function for all Sify.com channels had been awarded to Big Bang Media as announced earlier.

About Big Bang Media
Big Bang Media, a Mumbai-based compnay, offers a 360 degree solutions in the media and entertainment space.

Initially founded by Entertainment and Media Industry veterans Madhu Mantena and Ashish Chakravorty, Big Bang Media is in the process of hiring a strong team in both Ad sales and Content.

As a key part of this process Big Bang Media has roped in Alok Rakshit (Ex. National Sales Head - ETC Music, Zee Music), TV TODAY NETWORK (Aajtak, Headlines Today), BCCL (Times FM, Times Music, Times Response)) as a partner, to head the Ad Sales Process.

For more information, contact:
Rose Joseph
9884109469
rose_alapatt@sifycorp.com