Media News
MUMBAI, March 29

Fresh trends and sleek styles are what you will get with the latest offering by AXN, Asia’s number one English entertainment cable channel - Sony Style, a half-hour weekly lifestyle magazine show, is packed to the brim with everything you need to know about living in style. Hosted by new face Stephanie Carrington, turn the pages of this on-air lifestyle magazine as she takes you into the world of Sony Style!

Featuring six segments, Sony Style is guaranteed to satisfy the style-phile in you! Hungry for the latest digital technology? Or overwhelmed by what is available? Then check out Gadgets in Style for exclusive sneak previews of the latest Sony products in the market. Make sense of all the technological advancements and grasp the concept of “High Definition”, “Blu-ray” and other new technologies in this segment where digital complications are explained in a clear and concise manner.

“Sony Style is the ideal programme to present the latest Sony products and technologies in a lifestyle manner. This hip and lively magazine show is not only for the tech enthusiasts, it also appeals to the mass audience who wants to be in touch with the latest Sony gadgets and technologies in town without the technical jargons. The Gadgets in Style segment reflects the actual lifestyle benefits of Sony products to the audience,” said Mr Kazuo Nakai, Managing Director of Sony Electronics Asia Pacific.

Need some pointers on how to live it up and stay at the forefront of lifestyle trends? Check out Living in Style for the latest tips – e.g. how to wear a gadget like a trendy fashion accessory? How to set up your home theatre system that not only looks good, but produces the best acoustics?

Looking for inspiration? Person in Style brings you up close and personal with celebrities like Graham Streeter, an independent film maker from the U.S. who has filmed the movie "Cages" in Singapore, and Dominic Khoo, an award-winning photographer, for deeper insight into their world of creativity and style.

Not enough? There’s more!

This TV lifestyle magazine show also dishes out the latest scoops on the entertainment and social scenes. Watch out for the latest music releases, music videos, concert footage and other high-octane entertainment from Sony BMG in Music in Style; new theatrical releases, movie previews and exclusive interviews from Sony Pictures in Movie in Style. Check out the trendiest events happening around the region in Buzz in Style – you may just get your ten seconds of fame as Sony Style covers the coolest events around town!

Said Mr. Ricky Ow, General Manager of SPE Networks - Asia, “Sony Style is really all about bringing more fun and savvy to our daily lives. From gadgets, music, movies, to gaming and design, this lifestyle magazine show is a must-watch for those in the groove on all things young, trendy and stylish. With AXN’s signature upbeat and edgy production style, this highly entertaining and informative programme will have the perfectly addictive formula to keep viewers coming back week after week.”

Sony Style premieres first and exclusively on AXN on 30th March 2007 (Friday) at 9.30pm


About AXN
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International’s diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.

AXN Asia is available to more than 37 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com.

About Sony Electronics Asia Pacific Pte. Ltd.
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. (SEAP) is a subsidiary of Sony Corporation. Operating since 1 July 1999, SEAP serves as the regional management and marketing headquarters for Sony’s consumer electronic products serving S. E. Asia, Oceania, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com.

For further information , please contact
Kehkashan Merchant/ Shahnaz Hussain
LINOpinion
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