A Comprehensive Ad Effectiveness Tracking Study

Audience-response based rating and ranking of ads using 12     distinct parameters that determine ‘effectiveness’ of an ad.  
 
 Effectiveness ‘ratings’ of brand ads in specific product categories     derived from live feedback given by their current/intended consumers


 Effectiveness measured covering the ads:

Noticeability and memorability (recall)
Appeal and likeability
Relevance and persuasiveness
Brand differentiation and brand preference building

 

The JuxtConsult Ad Track Model

Types of Reports
 Ad-Box-Office™- A ‘monthly monitor’ of the most effective and successful ads among the urban consumers. Will tell you if your ad is ‘standing out’ in the daily ad clutter and ‘connecting’ with the consumers.
 Ad-Momentux™- A ‘quarterly tracking’ of consumer mass generated by the ad for the brand in the category. Will tell you if your ad is generating sufficient ‘consumer mass’ for the brand in the category.

Ad Momentux™ Category Reports

Categories proposed to be covered in October 2007
Small Cars (< rs. 4 lakhs)
Performance Bikes (=>150cc)
Retail Banking
Candy Mouth Freshener
Condoms
 
Categories proposed to be covered in November 2007
Soft Drinks
Sports Shoes
Suiting
Mobile Service
Insurance
 
Pricing of Reports
Report
One Time Report
Annual Subscription
Nos. Amount (Rs.) Nos. Amount (Rs.)
Ad-Box-Office™ Monitor Report 1 25,000 12 150,000
Ad Momentux™ Category Level Report 1 100,000 4 250,000
Combo Pack of Both Reports 2 100,000 16 300,000
 
Process
Payment Terms : 100% advance
Delivery Timeline
: First Report - Mid of every month
: Monthly Report – 10th of every month
: Quarterly Reports – 15th – 20th of the relevant month
Report Delivery Format : PDF