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What is the Showcase of Indian Advertising?
Showcase of Indian Advertising is a compilation of some of the finest Indian advertisements in recent times. Brought out by the Indian Chapter of the International Advertising Association, the book is available in two volumes. The ads have been selected by a panel of eminent and experienced judges after careful evaluation over a number of pre-defined criteria.
What does Showcase of Indian Advertising comprise of?
Showcase of Indian Advertising comprises of ads selected from a wide spectrum of media (TV, print, radio and outdoor). The ads are compiled under 25 categories and the variety is also impressive - from convenience goods to mopeds and condoms; from promotions of small saving schemes to public service messages; from luxury goods to services and much more. Vol I covers ads from the period of April 1995 to March 1998 and Vol II covers from April 1998 to March 2002.
Ad Categories:    
1)  Food, Beverages and Tobacco
   
2)  Entertainment, Sports and Field Games    
3)  Health, Beauty Clothing and Fashion
   
4)  Electronics, Books and Media    
5)  Public Service and Family Planning
   
6)  Homes and Interiors    
7)  Travel and Tourism
   
8)  Office and Stationary    
9)  Corporate, Institutional, Financial and Recruitment
   
10) Automobiles, Transport and Accessories    
 
Who should have these?
The books are a must have for all communications professionals. The Showcase will also provide students and practitioners with a useful and educative tool to further sharpen their advertising skills.
 
Order now! to avail of the special discount offer 
You also get the ads in VHS Format with Vol I and CD Format with Vol II.
Cover Price Discount Our Price You Save
Vol I & Vol II * Rs.5,137 25% Rs.3,850 Rs.1,287
Vol I Rs.2,637 10% Rs.2,373 Rs.264
Vol II Rs.2,500 10% Rs.2,250 Rs.250
* Offer valid only on first 200 orders.
 
 
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